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ISSN: 0712-1326
Founded: 1981
Frequency: weekly
Language: English
Company: Media Central Corporation
Based in: Toronto

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About Now

**Note: To be fair, given our own bias, descriptions below (if any) are from the 1st paragraph in WIKI. It is rumoured Wiki leans left. Now (styled as NOW), also known as NOW Magazine, is a free alternative weekly newspaper and online publication in Toronto, Ontario, Canada.[2]

It was first published on September 10, 1981 by Michael Hollett and Alice Klein.[3] NOW is an alternative weekly that covers news, culture, arts, and entertainment. NOW is published 52 times a year. The publication can be picked up in subway stations, cafes, variety stores, clothing outlets, restaurants, alternative movie venues, and in its green and red newspaper boxes. NOW is published every Thursday.

NOW has been online since 1993, first as now.com and then as nowtoronto.com since 2000.

It is also a central sponsor and its owners held an ownership stake in North by Northeast, a major annual music festival in Toronto.

NOW was privately owned by Hollett and Klein until 2016, when Hollett sold his share of the company to Klein and left the newspaper to focus on North by Northeast as the festival’s president and founder.

In 2019, Klein’s NOW Communications sold NOW to Media Central Corporation for $2 million. Klein remained with the newspaper as “Chief Editorial Strategist”.[4][1] A few weeks later, Media Central Corporation also announced a deal to acquire the similar Vancouver publication The Georgia Straight.[5]

In 2022, Media Central Corp Inc., of which NOW Central Communications Inc. is a subsidiary of, that owns and publishes NOW Magazine, files for bankruptcy.[6][7] ~Wiki

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  • [ Presentation ] - Despite any bias, do they present their media well (whether written, tv, radio etc)?
  • [ Service ] - Customer Service, listening to feedback, reliable timelines & communication. etc
  • [ Integrity ] - they hold a firm adherence to a code of moral or artistic values : incorruptible

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